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How To Attract More Clients with Accounting SEO?

February 20, 20242 min read

Did you know that 75% of your potential clients never even reach the second page of Google search results? That means you are losing 75% of potential clients as well! 

The solution? Targeted search engine optimization (SEO) tailored to your accounting firm! Take this opportunity to raise your Google ranking and get your accounting firm back on the map!

Dominate Local Search & Attract High-Quality Leads

Optimize your online presence to achieve high-quality leads with measurable ROI's. Follow these steps to breathe new life into your marketing strategy: 

1. Local SEO Strategies for Accounting Firms 

Many accounting firms depend on local clients for their business. However, gaining visibility through local SEO requires a careful strategy:

  • Maintain accurate and up-to-date Google Business listings, including operating hours and high-quality photos.

  • Stay consistent with your NAP (Name, Address, Phone number) online information across all directories. 

  • Syncing your online profiles, like LinkedIn and social media, to expand your online presence. 

2. Mastering the Language of Search Engines 

Competing for top spots on search engines is a common challenge for smaller firms. However, using the right keywords strategically can help you increase brand awareness, drive sales, generate leads, and achieve your marketing goals:

  • Identify industry keywords and phrases your target audience uses when searching for each of your accounting services. 

  • Focus on niche keywords. Consider using long-tail keywords, which are more specific and have lower competition, in addition to higher-volume keywords.

  • Integrate keywords strategically throughout your website's content, including titles, meta descriptions, headings, and body text. Remember to avoid keyword stuffing, as it negatively impacts your Google ranking.

3. Establish Yourself As A Trusted Leader

Create high-quality, informative content catering to your target audience's needs and interests. Display your skills and establish credibility with prospective clients. Showcase your talents with these content types:

  • Blog posts: Address relevant topics like tax updates, financial planning tips, industry trends, and small business accounting solutions.

  • Case studies & Testimonials: Showcase your expertise by demonstrating how you helped similar clients succeed.

  • Videos: Consider using video content to explain complex financial concepts. 

4. The Power of Building Credibility Backlinks

To improve your website's search engine ranking, avoid paid link-building schemes and aim to earn backlinks organically through genuine relationships with trustworthy websites within your industry, such as:

  • Industry publications and websites.

  • Professional organizations and associations.

  • Trusted media outlets.

Long-Term Benefits of SEO for Accounting Firms

Investing in SEO is a long-term growth strategy that provides ongoing benefits for accounting firms: 

  • Attract qualified leads actively searching for local accounting services.

  • Establish your firm as a trusted source of information by consistently publishing high-quality content.

  • SEO helps you achieve organic, sustainable growth by attracting new clients through search engines, not just paid campaigns.

Convert More Leads, Boost Visibility, & Thrive Online

Take your SEO strategies for your accounting firm to the next level. Learn more about effective SEO with 90-Day Campaigns’ services and how we can help you achieve your business goals.

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