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58. The Secret Behind This $45 Million Haircare's Massive Growth - And How You Can Copy Them!

January 10, 20243 min read

The Unexpected Key To This $45 Million Brand's Runaway Success (That You Can Copy)

Have you heard the myths about how a $45 million haircare company cultivated a massive loyal customer base? Some myths include that it's all about the product, that it's impossible to replicate, and that it's all based on luck. But I'm here to share the truth behind their massive growth, and how you can replicate their success. Stay tuned for the game-changing strategy that small business owners can use to increase customer commitment and personalize experiences.

"Instead of having to battle it out against everyone else, you are making a slight change that just makes logical sense while delivering an experience that no one else is delivering. And it's just going to elevate your company so much more." - Mickey Anderson

In this episode, you will be able to:

  • Mastering Hair Care Company Marketing Tactics: Uncover the secret strategies to boost your business and stand out in the hair care industry.

  • Embracing Extreme Customization in Hair Care: Learn how to tailor your products and services to meet the unique needs of every customer, setting your brand apart from the rest.

  • Cultivating Customer Commitment: Discover the key to creating fiercely loyal customers who keep coming back for more.

  • Embracing the Convenience of a Subscription Model: Explore the power of subscription services in building a reliable customer base and boosting recurring revenue.

  • Adapting to Changing Customer Needs: Stay ahead of the game by understanding and meeting the evolving expectations of your customers.

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The key moments in this episode are:

00:00:00 - Creative Problem Solving
00:01:38 - Leveraging Customer Loyalty
00:05:18 - Extreme Customization
00:08:26 - Friction and Convenience
00:11:01 - Embracing Sustainability
00:13:41 - Understanding Triggers and Requests
00:14:50 - The Power of Customized Experience
00:16:23 - Continual Engagement and Progress
00:17:36 - Creating a Unique Market Position
00:21:26 - Observing Brands and Getting Inspired

"If you're in a traditional market, take some time to really brainstorm. If this is what everyone is doing, what would the complete opposite of that look like? It will help open up opportunities for you to elevate your process to make things make sense for your customer when they don't make sense at other places." - Mickey Anderson

Mastering Hair Care Company Marketing Tactics

In the hair care industry, strategically marketing to existing customers is a cost-effective way to boost sales. Prose, a hair care company, has mastered this by creating an in-depth selling process that builds trust and showcases their understanding of customer needs. This customer-centric approach increases the likelihood of consumers purchasing the products and highlights the value of creativity and personalization in marketing.

Embracing Extreme Customization in Hair Care

Customization is becoming increasingly popular in the hair care sector as companies recognize the wide variety of hair types and individual needs. Prose saw this unique need and disrupted the industry by creating personalized hair care regimes for each customer. By making their customers feel special and catered to, they have been able to greatly enhance their customer experience and stand out from their competitors.

Cultivating Customer Commitment

One of the most effective ways to increase consumer commitment is by providing them with a sense of investment in the process. Prose requires customers to fill out detailed forms about their hair and lifestyle to create customized formulas. Not only does this make customers feel special, but it also demonstrates the company's commitment to understanding and positing their needs as the utmost priority, thereby increasing their brand loyalty.

"It's not about copying, but we can get inspired, and it can help us come up with some creative solutions that we might not otherwise have thought of." - Mickey Anderson

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